Research Origins
Innovation is the lifeblood of our economies, and the path to humankind's advancement. For the past twenty years, we have dedicated our lives to understanding the principles that drive innovation.
Innovation & Creativity Can Be Learned
Through decades of research, observation of thousands of innovators, and real-world application with hundreds of organizations, we can definitively say that innovation and creativity can be learned. In fact, academic studies consistently show that more than two-thirds of our creative capacity is dependent on our work environment, job function, and most importantly, our day-to-day decisions.
Innovator's DNA
The Five Discovery Skills are the key behaviors consistently practiced by innovative people. These behaviors—Associating, Questioning, Observing, Networking, and Experimenting—contribute to one's ability to generate novel ideas that result in new products, processes, or business models
Innovator's Method
Whereas The Innovator's DNA focuses on innovative people, The Innovator's Method teaches an end-to-end process for innovation. This is a proven process that successful innovators use to conceive, test, and validate new business opportunities.
During the insight phase, you will craft the vision for your idea and describe how you will focus your time and resources to create impact within your organization.
Our Founders
With both academic and real-world business consulting experience, our founders are unified in their mission to enable every individual and organization to realize its full capacity to innovate for good.
Curtis Lefrandt oversees the strategic direction and delivery of Innovator’s DNA consulting services, training programs, and product development. Under his leadership, iDNA has developed a range of innovation training offerings and tools designed to help organizations build a culture and capability of innovation. He is a frequent keynote speaker, facilitator, and trainer of innovation for a range of industries and Fortune 500 organizations, including United Technologies, Unicef, Johnson & Johnson, Cisco, Philips, Danaher, Fortive, and Caterpillar. Prior to iDNA, Lefrandt worked as a consultant at Innosight, in venture capital investing, and as part of the iPod team at Apple. He also teaches innovation and entrepreneurship at Brigham Young University and is a co-author of the forthcoming book, Innovation Capital.
Build a Culture & Capability of Innovation
We help individuals and organizations develop a capacity for creativity and innovation. Let us help you discover your innovation capability and take your ideas, employees, and teams to the next level.
