Our Company
The mission of Innovator's DNA is to help individuals and organizations realize their full creative capacity and innovation potential.






Meet Our Team
Our team is made up of a number of trainers, entrepreneurs, and academics with diverse backgrounds in consulting, marketing, startups, executive coaching, and product management.
Founders & Executive Team Members

Curtis Lefrandt
CEO & Co-Founder
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Jeff Dyer
Senior Partner & Co-Founder
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Nathan Furr
Senior Partner & Co-Founder
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Hal Gregersen
Co-Founder
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Team Members

Aidan Reiri
Master Trainer

J.D. Taylor
Master Trainer
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“I highly recommend The Innovator’s DNA training. We were looking for a group that was not only an expert in the field of Innovation, but also with the right fit and style for our diverse group of 100 executives from around the world. It was a tall order and their team came through for us.”
Lauren Welsch | Executive Director, Sony Pictures Division
Build a Culture & Capability of Innovation
We help individuals and organizations develop a capacity for creativity and innovation. Let us help you discover your innovation capability and take your ideas, employees, and teams to the next level.









