Innovator's DNA

Innovation Assessment

Evaluate your individual innovation strengths and get customized tips on how you can improve.

Top InnovatorSeth Harper
Seth Harper
Seth Harper, Project Manager

You have more creative capacity than you think.

Whether or not you consider yourself a “creative person,” the innovation self assessment offers practical insights on how you can spark more creativity within yourself and your team.

Assessment

Measuring Innovation where it matters

Successful innovation management demands different skills and metrics than traditional management. Our innovation framework has been proven across industries and around the world.

microsoftairbusstarbucksverizoncokebbcsapunicef
Steven R. Covey
“Innovator’s DNA sheds new light on the once-mysterious art of innovation by showing that successful innovators exhibit common behavioral habits—habits that can boost anyone’s creative capacity.”
Steven R. Covey  |  Franklin Covey

Innovator's DNA

The Five Discovery Skills are the key behaviors consistently practiced by innovative people. These behaviors—Associating, Questioning, Observing, Networking, and Experimenting—contribute to one's ability to generate novel ideas that result in new products, processes, or business models

Questioning
Questioning
Asking probing questions that lead to new insights, connections, possibilities, and directions
Networking
Networking
Actively seeking out diverse opinions and perspectives, in order to hear others' ideas and get feedback on your own
Experimenting
Experimenting
Seeking new information and experiences, trying new things, taking things apart to put them back together, and testing your concepts in the marketplace of ideas
Observing
Observing
Paying close attention to the world around you and noticing what others might not - which in turn leads to new opportunities
Associating
Associating
Connecting seemingly unrelated ideas in new and unexpected ways
interactive reports

Compare your innovation assessment score with others.

See how you stack up against over 20,000 others in our database — from your peers to some of the world's top innovators. Break down the comparison by industry, geography, and other demographic characteristics.

Assessment on mobile
Demographics
Industry:Software
Position:Project Manager
Age range:20-40
INNOVATION ASSESSMENT

Predicting Success

We've extensively tested our assessment and benchmarked the results to key innovation outcomes. Join thousands of others in using this tool to identify strengths and opportunities.

20,000+

Over 20,000 innovation assessments have been taken.

$1 million

Those that score high on discovery skills are more likely to produce $1 million in new business.

5+ products

Those that score high on discovery skills are more likely to start 5+ new products.

50+ industries

Industries represented in our innovation assessment database.

Assessment Pricing

Use the assessment for yourself or your team. Discounts are available for groups, and we can be available to coach you on your results.

Self Assessment

Our basic assessment offering includes one license to the self assessment with continuous access to your results.

Self Assessment license
Innovation Profile
Development Guide
Continuous access to results
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Team Assessment

For teams of 24 or more, we offer volume discounts as well as a number of customized features. Contact us for group pricing!

Self Assessment license
Innovation Profile
Development Guide
Continuous access to results
Complimentary innovation consultation
Innovation group report
Email invitation customization
contact

Academic Pricing

Our roots are in academia, and we welcome the opportunity to partner with other educators. Contact us about discounted pricing for yourself, your classes, or your institution.

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MITBerkleeCornellJohns HopkinsBYU
U of MinnesotaWhartonINSEADStanfordU of Washington
Frequently Asked Questions
Is the innovation assessment free?
Can I use the assessment for my team or broader organization?
Can I offer the assessment to clients as an independent consultant?
How long do I have access to my assessment results?
Does Innovator’s DNA allow access to the assessment results or methodology for academic research?
Is there a way to test the assessment out before purchasing it for a larger team?

Build a Culture & Capability of Innovation

We help individuals and organizations develop a capacity for creativity and innovation. Let us help you discover your innovation capability and take your ideas, employees, and teams to the next level.

AT&T
Stanford
Microsoft
UTC
Adobe
Starbucks
Bridgestone
Avery Dennison