Innovator's DNA

Public Events

Our innovation training experiences give you the skills, processes, and tools needed to generate disruptive new ideas, take an idea from concept to commercial value, and build a culture of innovation.

upcoming events

Join us for an event near you to jumpstart your innovation knowledge and skill set.

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Dave Wilson
“Our sessions with Innovator’s DNA, have enabled us to activate the ‘Art of the possible’ mindset in our teams, unlocking our resources creative capacity. We now step forward with curiosity into the unknown, testing & experimenting and acting on our ideas. It has changed our relationship with risk at all levels and driven a culture of innovation and challenging the status quo.”
Dave Wilson  |  Cisco, Country Director

Workshop Preview

Not sure if a workshop is right for you? Join us for a free 45-minute webinar to get a taste of who we are, what we do, and how attending one of our innovation workshops can benefit your career.

Overview

5 Discovery Skills

Drawing upon the research found in our first book, The Innovator's DNA, we dive deep into the five discovery skills of disruptive innovators: Associating, Questioning, Observing, Networking, and Experimenting. We'll teach you how to successfully apply these skills to your own innovation profile to create a development plan for the future.

5 Discovery Skills

Innovation Process

Here is what you can use: Our process for innovation centers on teaching how to take great ideas to the market. Based on the process defined in Nathan Furr and Jeff Dyer's book, The Innovator's Method, the process weaves together essential tools from lean startup, design thinking and agile software to help you create, refine, and commercialize new ideas.

Innovation Process

Q&A Session

Finally, we'll have a brief Q&A with our CEO and Founder, Curtis Lefrandt, who will answer your questions and give you a brief overview of what to expect from the workshops we are currently offering.

Q&A SessionQ&A Session

Public Workshops

Our corporate training events range from 1-hour workshop facilitation to multi-day company- or department-wide conferences. We'll work with you to meet your individual event needs and guarantee every participant walks away empowered to move apply their newfound innovation knowledge and tools.

Overview

Creative Capacity

We dive deep into the Five Discovery Skills of Disruptive Innovators: Associating, Questioning, Observing, Networking, and Experimenting. We'll teach you how to successfully apply these skills and create a development plan for growth.

Creative Capacity

Customer Immersion

When was the last time you got out of the office to spend time understanding your customers? We'll teach you new ways to immerse yourself in your customer's world and design solutions that meet their deepest needs.

Customer Immersion

Experimenting & Prototyping

Learn how to rapidly prototype and experiment with solutions so you can learn quickly and discover the best solutions faster.

Experimenting & Prototyping

Trainer Certification

Let innovation in your organization begin with you. When you become a certified trainer, we give you the support, resources, and training you need to take our training back to your organization for continued growth.

Trainer Certification
Austin Brown
“This workshop was exactly what I needed to formulate a cohesive vision for Innovation at my company. I feel empowered with the resources to bring a holistic approach to Innovation to our leadership team that will serve as a competency and sustainable approach to differentiating in the future.”
Austin Brown  |  US Cellular, Innovation Manager

Build a Culture & Capability of Innovation

We help individuals and organizations develop a capacity for creativity and innovation. Let us help you discover your innovation capability and take your ideas, employees, and teams to the next level.

AT&T
Stanford
Microsoft
UTC
Adobe
Starbucks
Bridgestone
Avery Dennison