Innovator's DNA
innovation diagnostic
Pulse Check Your Company's Innovation Culture & Capability
All highly innovative organizations exhibit best-in-class practices across three pillars: people, process, and philosophies. The Innovation Diagnostic measures your organization across all three constructs and provides you with an in-depth feedback report and recommended next steps.
Features & Packages
INNOVATION PREMIUM PACKAGE
Innovation Premium Analysis
See how you stack up against your closest competitors by requesting an innovation premium report, then use this data to improve your premium. Firms with high Innovation Premiums are generally those where investors believe that the company has the ability not only to grow but to grow profitably.
INNOVATION DIAGNOSTIC PACKAGE
Organizational Assessment
The Innovation Diagnostic is made up of both a quantitative and qualitative analysis. The quantitative analysis uses your organization's Innovation Premium, a proprietary, market-based measure of how innovative investors believe you to be to determine a portion of your innovation score. In addition to quantitative analysis, the Innovation Diagnostic also collects data and input from employees across your organization to understand how you perform across People, Process, and Philosophies.
INNOVATION DIAGNOSTIC PLUS PACKAGE
Executive Dialogue
Executive Dialogues are paired with our Innovation Diagnostic to provide expert facilitation on how to interpret and apply the results of our analysis. Led by a member of iDNAs executive team, Executive Dialogues are virtual or in-person sessions designed for senior leaders.
Pricing & Packages
Innovation Premium Report
Our baseline offering. Includes quantitative analysis of your organization's (if publicly traded) Innovation Premium, with the option to add a competitive set of companies based on your preferences.
Baseline Package
Innovation Premium Quantitative Analysis
Competitive Analysis
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Innovation Diagnostic
Includes a combination of quantitative and qualitative analyses comprised of the Innovation Premium, our Organization Assessment, and qualitative interviews with senior leadership and a select employee set for a 360-view of your organization's innovation capability.
Most Popular Analysis
Quantitative + Qualitative Analysis
Organization Assessment
Custom Recommendations
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Innovation Diagnostic Plus
The Innovation Diagnostic Plus includes everything the standard Diagnostic provides, but also includes support from our senior leadership team to discuss, debrief, and interpret the results of the study with your sponsoring team.
Premium Tier of Service
Curated Working Session with iDNA Senior Leadership Team
Hands-on Strategy Implementation
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Frequently Asked Questions
How long does the Innovation Diagnostic take to conduct?
What size of company benefit most from an Innovation Diagnostic?
How do I know if conducting and Innovation Diagnostic is right for me?
World's Most Innovative Companies
FORBES X INNOVATOR'S DNA
World's Most Innovative Companies
Each year we rank the world's most innovative companies in partnership with Forbes and leverage that data set to study highly innovative leadership teams, processes, and organizations. These best practices and findings are incorporated into our Innovation Diagnostic offering and recommendations.
Learn how we rank the companies
Edward Smithwick
“It has been fantastic working with the team at Innovator’s DNA on several strategic initiatives. They are adept at framing the business challenge and energizing teams to embrace the innovation journey. Their tools and processes of innovation lead to deep customer insight, a wide range of fresh ideas, and repeatable methods for driving growth and delighting customers. I strongly recommend Innovators DNA to develop your team’s innovation capability.”
Edward Smithwick  |  VP Commercial Excellence, Water Quality Platform, Danaher

Build a Culture & Capability of Innovation

We help individuals and organizations develop a capacity for creativity and innovation. Let us help you discover your innovation capability and take your ideas, employees, and teams to the next level.

AT&T
Stanford
Microsoft
UTC
Adobe
Starbucks
Bridgestone
Avery Dennison