Innovator's DNA
Innovation Capital

The Secret To Unleashing Genius

Jeff Dyer and Hal Gregersen
The Secret To Unleashing Genius
Amazon isn’t an easy place to work. Its managers set steep goals, scrimp on budgets and expect long hours. But there aren’t many better places to be employed if you like the messy work of coming up with new ideas, because its billionaire founder, Jeff Bezos, has made that a priority for everyone and in so doing has avoided the usual curse of having a dynamic and creative founder at the helm.

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Avery Dennison