Innovator's DNA
Innovation Governance

How Does Amazon Stay At Day One?

Jeff Dyer and Hal Gregersen
How Does Amazon Stay At Day One?
Visit the office of Amazon’s head of Devices, Dave Limp, and you may get an offer to look at a piece of corporate history: the original short documents drafted by an internal team in 2011 to propose the development of Alexa, the intelligent personal assistant Amazon launched in late 2014.

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Avery Dennison